Wintertyres.com is a UK tyre specialist ecommerce website, with a targeted focus on specialised winter tyres, from economy range to high performance tyres. The website boasts well-know brands, and a combination of winter tyres and tyres for all seasons.
The severe winters in the UK are becoming a common occurrence and the importance of having adapted tyres is becoming essential for the regular driver. It is therefore of high importance that wintertyres.com can provide tyres with ease. The Oldham based company is highly experienced with providing the British motoring public for over 20 years with tyres and wheels, and with their priority focused on providing the best customer service this gives them the edge over other online retailers within this sector.
Brave Creative have worked with this company for a long time and providing a highly polished functioning website was always our top priority. The brief allowed us to stretch our Magento development skills even further, with requirements pushing the boundaries of the open-source ecommerce platform but applying this to a totally different search function than most other mainstream ecommerce websites.
The website design was created with the user experience and functionality always in the back of our mind, and creating a design to generate sales was always the focus as we looked at the website from the clients point of view. The niche of the website allowed us to create a winter themed design, strongly relating to the products for sale and the unique selling point for the website. The importance of giving the user ease in selecting the correct tyre is valued in the functionality of a detailed and easy to use search. This provides the user options to select several fields and measurements, allowing them to be fully confident they are buying correct tyre for their car.
Wintertyres.com allowed us to manipulate Magento to give the customer the best user-experience possible, with a strong focus on searching and displaying results, Brave Creative needed to provide a clean results pages alongside detailed SEO rich editorial, benefiting the customer and client.
The requirements from the client and outlined in the brief, pushed us down the route of Magento, with the platforms first-class administrative abilities. The projections and forecast for the website, needed to allow the clients to manage the selling of tyres without complexities and hassle-free. Magento also provides strong front-end functionality with several secure payment gateways to give the user the confidence they are purchasing with the highest of payment securities.
We are big fans of Magento, and here are some reasons why it is our ecommerce platform of choice:
- Search Engine Friendly – Clean Urls that are readable by users and easy to understand. Fully customisable meta descriptions, titles and page content.
- Multi-site / Multi-store Functionality – The ability to control more than one website or store all from one administrative back-office.
- Vast Extensions – Magento has endless amounts of extensions that will provide a Magento website with endless more benefits. These add-ons will give you many more options and functions to improve you ecommerce website.
View some of our Magento Development Websites:
Magento Developers - Brave Creative - Call us on Peterborough 01733 392978
