Iceni English natural mineral water is drawn from a chalk aquifer that lies beneath the South Cambridgeshire countryside in the heart of England. Names after the famous East Anglian tribe ruled by Boudicca in 60AD its a totally new product which aims to compete with many of the major brands already on the market. Water helps our bodies work to its optimum balance. Its essential in keeping our skin radiant and supple but also aids the heart and kidney functions in fighting infections and digestion. The Bottom line is, a healthy amount of water helps maximise your body's mental and physical fitness and that's been proven.
Website Design
We were first approached by Iceni Waters when they were first launching the brand to the market. Launching into the Natural Mineral Water market is no mean feat. In the last 40 years the bottled water industry has gone from a business prospect that few took very seriously, to a huge global industry worth billions of pounds. As a commodity, it remains simple, however, the way we think about it has completely changed. Water is natural, pure and sourced at minimal cost. Its real value lies in teh way its marketing and branding works to engage and persuade us with the benefits and outcome if we don't drink enough water.
In essence, as the product is all about natural and clean, we felt it necessary to keep the look of the website also clean and simple, allowing the images of lifestyle and product stand out. We also help the colour pallet down to a very minimum throughout the site's layout. Navigation was simple and concise with no fuss whatsoever. Video content and flash animation is used to show the process, source and benefits. The site also benefits from a CMS which allows for the administrator to upload image sand news articles at a touch of a button onto the website. Our Brand Development service also played a key part in ensuring the lifestyle images used portrayed the target audience and engaged correctly on the right level it was intended for.
Endorsement
Sponsorship has also been key to the success with the endorsement of Shaun the Sheep. The site has two Shaun the Sheep flash games integrated into a Kids Fun section - One Dog and His Sheep and a Make and Do game. Take a look. Also featured, as part of a range of special bottled pack wraps is Nickelodeon Sponge Bob - again, this has given the brand great exposure.
Bottled Water Facts:
What is Sprint Water?
Spring water is collected directly from the spring where it rises from the ground itself, and this must be bottled at the source. UK sources of spring water must meet certain high hygiene standards, and may be further treated so they meet pollution regulations.
What is Mineral Water?
Mineral water comes from under the ground, then flows over rocks before it's collected, resulting in a higher content of various minerals. Not like spring water, it can't be treated except to remove grit and dirt. Different brands of spring and mineral waters have differing amounts of minerals depending on their source content.
