When we were originally approached by Wheelbase (an Alloy Wheels supplier based in Oldham near Manchester) to design their website, we stepped up to the mark without hesitation. We initially started to conduct a series of focus groups with internal staff and customers to find out what the business and service was all about. What we found out was the following: they provide a fantastic service, friendly approach, knowledgeable experts, both on the phone and online, who can help customers figure out exactly what products fit their particular vehicle. Everything about wheelbasealloys.com screams expertise and customer service. This gave us the essence of the direction we needed to take, to design a brand identity and design a website which instantly gave a potential customer confidence in spending their hard earned cash.
Brand Identity / Logo Design
We knew from the outset that the original brand was looking dated, in fact, it almost appeared like the logo had just happened by chance, by way of a rushed creative perhaps? The logo design we created, not only exudes confidence, credibility and relativity to the target audience, but its also clear, crisp and punch enough to stick in their minds. How to design the Website? We started by looking at the target audience and ensuring we were able to offer the user as many options as possible, as many inspirational ideas as possible as this audience is interested in one thing, “would these wheels look good on my car?” The colour palette within the website follows the brand logo design as we felt it was important to reiterate this as we’d almost look to create a brand that followers would respect and promote.
View Logo Design Portfolio for this client
Website Key Functionality (for user experience)
- Easy to use Navigation
- Clear to view telephone contact point above fold
- Sitemap easy to access for google
- Large impactful header slideshow
- Well known client brand logos displayed via carousel
- Ever changeable home page content which feeds up-to-date blog article
- Customised Wordpress Design Blog
- Anti-spam captcha sums contact form
Result
The website has starting to achive its objective, gaining google ranking, respect from potential new clients and generally providing a good platform to display all the services on offer.
