Cars2Buy.co.uk website allows users to compare new car prices and new van prices all within one website. If they are looking to buy a brand new car they can save money by using the vehicle search facility to find the best new car deals available in the uk . If the user knows what new car model they are interested in then they simply search by make and model, browse the best car prices by manufacturer, or they can use new car price search to view all cars available within your price range.
Cars2buy.co.uk provides website publishers with a range of new revenue opportunities within a targeted automotive environment for cars, vans and financial services.
Brave Creative were commissioned to initially develop the brand identity / logo design (click here to view this portfolio) and then move on to design the website skin for the entire website - take a look.
The brief was to make the website as intuitive as it could be for users with limited time, helping them find all the information they needed to make an informed decision which essentially is probably the second biggest purchase, second only to their house. We introduced three main colours as a consistent theme, focusing on red as a colour which connects with us all as an 'important' colour, perhaps commanding authority. Cars2buy had to give this message instantly and visually.
From an online display point of view, creative hot spots were created to allow for maximum commercialisation whilst retaining a good balance with design. Banners, leaderboards, MPU's and skyscraper slots were position in key positions.