Welliboots.com is a successful online ecommerce website which its sole aim is to provide the biggest range and the best quality Wellington Boots online. Wellieboots.com is the Wellies division of the parent company Barnack Country Clothes, and is the ‘original’ online Wellington boot specialist. Wellieboots.com stocks a massive range of Wellington boots for all the family, covering a variety of traditional, colourful and funky wellies from well known brands such as Aigle, Hunter, Le Chameau, Joules, Seeland, WedgeWelly, Dunlop, Muckboots and more.
Brave Creative was commissioned to not only design the website, but also take a handle on a redesign of the brand design / logo design which helped massively to ensure that the website’s theme worked perfectly with the company’s branding. This is also a bonus for us as designers as designing a website with a logo which is perhaps dated or not at a level fit for the target audience its intended for, can let the site down.
The site needed to attract audiences on many levels, from the traditional online customer to the younger fashion conscious purchaser. We initially conduct detailed research of all of the client’s competitors, looking at positives and not so positive points about their websites. This marks the initial foundation research for us to work on and ensures we fully connect with the industry in mind.
Website Design
All ecommerce websites have a battle with trying to keep the layout clean and concise and offering the customer enough products to stimulate interest and purchase. With Welliebots.com, it was no exception, we had a myriad of offerings to the consumer and we needed to deliver each category range together at one time and level, without making the user feel bombarded with too many messages. Our tact was to keep the furniture graphics of the website as simple as possible and have a regular style for all marketing mechanisms. In the end, we delivered a clean and modern feel with a strong comprehensive navigation, which is able to display huge, multiple sub-categories, ensuring that you are only one click away from the section you require. SEO (search engine optimisation) played a vital role too as we were able to conduct a full search strategy based on the keyword phrases required and now provide regular online consultation to ensure the rankings are climbing at good levels for key priority search terms.
As well as the main website design and development, we also delivered other key supporting online channels such as custom Blog Design and Landing Pages. All of which work hard to get the message across on multiple levels and drive more traffic via SEO.
Quick Ecommerce Tips
- Allow and cater for impulse buyers
- Don’t skimp on photos – commission a photographer, the comparison is obvious
- Keep Blogging – Blog about your products, and don’t stop!
- Browsing should be ABC – make is simple and cover different types of browsers.
- Keep special offers regular and make them look genuine.
Cybertill Ecommerce Design Integration
The client runs their business using a dedicated epos software system called Cybertill. Cybertill gives the client an EPoS system which works as a stand alone solution for their physical shops and able to integrate into e-commerce and mail order in real time. By completely customising the design and development code, we have achieved huge results by pushing the boundaries of the eCommerce module to ensure wellieboots.com is kept at the forefront of online retail.
SEO Services
Wellieboots.com features an SEO strategy which is administered via the Cybertill CMS, via external feeder websites and through the bespoke blog website. We advise that foundation SEO services, should be part of any website design project right from the beginning.
Social Media Services
Social Media is hot on every marketing executives tongue these days. We fully integrate all platforms with most websites we design now. Twitter and Facebook is integrated and embedded into the site’s home page. Blogs are now almost always part of an online marketing plan and all forward thinking businesses wanting to engage with their audiences instantly and regularly have this at the top of their list.
Website Key Functionality (for user experience)
- Comprehensive and clear Navigation
- Call to action strong and obvious
- Inspirational content areas on home page
- Intuitive website navigation
- Credible look and feel to the website – Added known brands at forefront
- Use of lifestyle photography throughout
- Wordpress customised Blog Design
- Multiple Product Sitemap and Site Content listing to aid SEO
Website Success
Today, visitors flock to www.wellieboots.com, browse different Wellington Boot styles or select the styles they might not have thought about previously due to how well the layout works to entice the taste buds!
The online business is growing rapidly, and the online marketing efforts are paying off to push peak periods when weather forces even more users to search for "wellington boots" In fact, the site ranks number two on Google.co.uk and other major search engines for most relevant keywords, and traffic to has grown 100% since the launch of the SEO campaign.
Website Services
To date, Brave Creative has provided Wellieboots.com with the following services:
- Ecommerce Solutions
Ecommerce Web Design
Custom Solutions
- Graphics Design
Website Design
Flash Design
Online Advertising Design
- Content and Brand Websites
Copyright and Website Content
- Search Engine Methodology
SEO Discovery Phase
- Ecommerce Development Module for Custom Cart Features
Promotion and Marketing
- Ongoing
Support and Maintenance
Hosting
Internet Marketing Services
Search Engine Optimisation
Social Media Marketing
