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SEO & PPC: Barnack - PPC, SEO

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Barnack Country Clothing is a sister business to Active Camping and and Wellie Boots - the Barnack website runs on a cybertill platform, which we are experts at optimising and designing thanks to many years work with Cybertill websites.  Barnack sell country clothing and footwear from their store near Peterborough - so the new website had to showcase their wide range of products but also rank well on Google and other search engines in a highly competitive marketplace.

Competitive Markets - SEO

Barnack are trading in a very competitive sector with brands Barbour, Aigle and Musto, so we developed a phased SEO campaign which targeted brands and products as well as generic terms like country clothing in order to gain marketshare.  The website is also hosted on Cybertill, which has it's own limitations in terms of SEO and Design, but we have developed a great understanding of Cybertill over the years thanks to working on Welliesboots.com.

Our Cybertill SEO Solution

  • Target 100s of niche product and brand keywords
  • Target 2 core keywords
  • Optimise all pages on the website
  • Create a Google Shopping Feed
  • List Barnack on Google Places
  • Submit website to all search engines
  • Targeted and cost-effective link building campaign
  • Targeted PPC budget to trial new keywords

Impact of SEO Rankings

More than 60% of the website traffic and sales come via search engine traffic, with brands and product keywords introducing a valuable and consistent revenue stream.

PPC Campaigns

We work closely with Barnack and have developed a number of targeted and seasonal PPC campaigns aimed at building brand awareness but mainly driving online sales.

Visit This SEO & PPC Project → SEO & PPC skills used:
seo, link building, keyword research, google shopping, google places, ppc, cybertill

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Why Brave Creative?

Our client base covers a broad spectrum of sectors we operate in such as Retail, Financial, Automotive, Charity, Leisure, Government, and Engineering etc. Some of which have been our clients for well over 10 years, testament to the service we provide and relationships we keep. We promise to not just design to decorate, but we design to communicate and provoke effective and memorable design masterpieces.

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London 0_20 8973 2338
Northampton 0_1604 712320

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