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SEO & PPC: Wheelbase Alloys - PPC, SEO

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Wheelbase Alloys are one of the UKs leading suppliers of Alloy Wheels, over the last 10 years they had maintained a good ranking on Google and other search engines for the highly competitive keyword "alloy wheels"; but in 2008 they utilised the services of a SEO company who used black hat SEO techniques (bad seo) unbeknown to Wheelbase.  This "bad" SEO which eventually lead to them being blacklisted on Google and losing all of their rankings and traffic.

Getting back your SEO Rankings

Wheelbase employed Brave to initially retrieve their old rankings,and then improve on those rankings to drive new customers and orders.  Bringing a website back from the brink was a very challenging SEO project, but ultimately we employed a combination of good design, detailed keyword research and a lot of hardwork.  Today, Wheelbase are back where they belong towards the top of page 1 for "alloy wheels"; but we also introduced 1000s of new keyword opportunities which are driving the business forward online and offline.

Our SEO Solution

  • Target 3 core keywords
  • Target 100s of niche product and brand keywords
  • Start from scratch on a new URL
  • Optimise all pages on the website
  • Create a Google Shopping Feed
  • List Wheelbase on Google Places
  • Submit website to all search engines
  • Targeted and cost-effective link building campaign
  • Targeted PPC budget to trial new keywords

Impact of SEO Rankings

More than 65% of the website traffic and sales come via search engine traffic, with brands and product keywords introducing a valuable and consistent revenue stream.

PPC Campaigns

We work closely with Wheelbase and have developed a number of targeted PPC campaigns aimed at building brand awareness but mainly driving online sales.

Visit This SEO & PPC Project → SEO & PPC skills used:
seo, link building, keyword research, google places

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Why Brave Creative?

Our client base covers a broad spectrum of sectors we operate in such as Retail, Financial, Automotive, Charity, Leisure, Government, and Engineering etc. Some of which have been our clients for well over 10 years, testament to the service we provide and relationships we keep. We promise to not just design to decorate, but we design to communicate and provoke effective and memorable design masterpieces.

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