WellieBoots.com is a sister business to Active Camping and Barnack Country Clothing - the WellieBoots website runs on a cybertill platform, which we are experts at optimising and designing thanks to many years work with Cybertill websites.  WellieBoots.com sells Wellies and Boots from their store near Peterborough - so the new website had to showcase their wide range of products but also rank well on Google and other search engines in a highly competitive marketplace.

Competitive Markets - SEO

WellieBoots.com are trading in a very competitive sector with brands Hunter Wellies, Joules and WedgeWelly, so we developed a phased SEO campaign which targeted brands as well as generic terms like wellies in order to gain marketshare.  The website is also hosted on Cybertill, which has it's own limitations in terms of SEO and Design.

Our Cybertill SEO Solution

• Target 50 niche product and brand keywords
• Target 4 core keywords
• Optimise all pages on the website
• Create a Google Shopping Feed
• List WellieBoots on Google Places
• Submit website to all search engines
• Targeted and cost-effective link building campaign
• Targeted PPC budget to trial new keywords

Impact of SEO Rankings

More than 65% of the website traffic and sales come via search engine traffic, with brands and product keywords introducing a valuable and consistent revenue stream.

• Wellie Boots - Rank 1 on Google.com and Google.co.uk
• Wellington Boots - Rank 1 on Google.com and Google.co.uk
• Welly Boots - Rank 10 on Google.com and Google.co.uk
• Wellies - Rank 30 on Google.com and Google.co.uk (NEW Keyword in 2011)

PPC Campaigns

We work closely with WellieBoots and have developed a number of targeted and seasonal PPC campaigns aimed at building brand awareness but mainly driving online sales.

Browse Portfolio

• Website Design
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• Photography
• Packaging Design
• Advertising Design
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• SEO & PPC
• Exhibition Stand Design

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Why Brave Creative?

Our client base covers a broad spectrum of sectors we operate in such as Retail, Financial, Automotive, Charity, Leisure, Government, and Engineering etc. Some of which have been our clients for well over 10 years, testament to the service we provide and relationships we keep. We promise to not just design to decorate, but we design to communicate and provoke effective and memorable design masterpieces.

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