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SEO & PPC: Active Camping - PPC, SEO

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Active Camping is a sister business to one of favourite clients Barnack, like Barnack.co.uk and WellieBoots.com the Active Camping website runs on a cybertill platform, which we are experts at designing and optimising thanks to many years work with Cybertill websites.  Active Camping sell festival camping equipment, clothing and footwear from their store near Cambridge - so the new website had to showcase their wide range of products but also rank well on Google and other search engines in a highly competitive marketplace.

Competitive Markets - SEO

Active Camping are trading in a very competitive sector with brands Gelert, Coleman and Outwell tents, the site also had no history with Google and other search engines which makes it very difficult to go from zero to hero in terms of rankings without a large SEO budget.  We developed a phased SEO campaign which targeted niche keywords in order to gain a foothold in the marketplace initially - building up to a more aggressive campaign in 12 to 24 months. The website is also hosted on Cybertill, which has it's own limitations in terms of SEO and Design, but we have developed a great understanding of Cybertill over the years thanks to working on Welliesboots.com.

Our Cybertill SEO Solution

  • Target 100s of niche product and brand keywords
  • Optimise all pages on the website
  • Create a Google Shopping Feed
  • List Active Camping on Google Places
  • Submit website to all search engines
  • Targeted and cost-effective link building campaign
  • Targeted PPC budget to trial new keywords

Impact of SEO Rankings

We are still only in the early stages of Phase 2, but we are already driving more than 60% of the website traffic and sales through search engine traffic.

PPC Campaigns

We work closely with Active Camping and have developed a number of targeted and seasonal PPC campaigns aimed at building brand awareness but mainly driving online sales.

Visit This SEO & PPC Project → SEO & PPC skills used:
seo, link building, keyword research, google shopping, google places, ppc, cybertill, google adwords

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Why Brave Creative?

Our client base covers a broad spectrum of sectors we operate in such as Retail, Financial, Automotive, Charity, Leisure, Government, and Engineering etc. Some of which have been our clients for well over 10 years, testament to the service we provide and relationships we keep. We promise to not just design to decorate, but we design to communicate and provoke effective and memorable design masterpieces.

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London 0_20 8973 2338
Northampton 0_1604 712320

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