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Packaging Design: Quebec Perfume Bottle and Box Design

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By definition, Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, plus solvents used to give us a "nice" scent. Perfumes date back to some of the earliest human civilizations either via ancient texts or from archaeological digs. Modern perfumery started in the late 19th century with the commercial synthesis of aroma compounds such as good old vanillin or coumarin, this allowed for the composition of perfumes with smells previously not possible solely from natural aromatics alone.

Quebec is a fresh, young, fragrance. Simplistic, classic and elegant in design and frangrance. A sweet floral aroma for the man who knows his feminie side and wants to share that. Blending notes of sweet rose, creamy amber, white lily and roses.

We usually, and mostly buy with our eyes, but when it comes to perfumes, we also buy with our noses! The packaging design is essential to engage with the target audience, request attention and ultimately persuade. We conceived and delightfully packaged, this perfume within its own box and designed the brand identity for the product itself, keeping it simple, clean and sharp.

Questions to ask a packaging designer:

  • What's you target audience age range?
  • Does price matter?
  • How much are they willing to pay for a perfume?
  • Does the design of the packaging influence them when buying perfume?
  • Does the shape/design of the bottle also influence them when buying perfume?
  • Do perfumes made and endorsed by celebrities influence them in any way?
  • What size bottle are mostly preferred?
  • How important is it that the packaging is eco-friendly?
Packaging Design skills used:
Adobe Photoshop, Adobe illustrator, Adobe Flash, Powerpoint design

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