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Packaging Design: Supratex Leggings

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The Supratex Leggings are 60 denier, high fashion in design leggings. According to reviews, they are an exceptionally good fit, cool on warm days warm on cool evenings, 80% cotton and 20% Polymide.

As is obvious when you look at the packaging design, each individual box, when sat next to each other can make up the impression of a pair of legs. The packaging is double sided for this exact reason and means that we have ensured maximum impact whether the packaging is view from the front of the back, and as retails can sometimes choose their own ways to position products on the shelf, it was key the the overall brief.

Here's a review of the packaging:
We fell in love with these when we first saw them on the shelf. They are really quite brilliant and the packaging really screams out to you with a rather funny way of displaying them on the shelf side by side.

Packaging Design Tips:

  • Use Adobe Illustrator for Packaging Design, as Vectors rules the world for Packaging Designers.
  • Packaging Dielines or trim marks are really important, just place them on a seperate layer.
  • Don't forget a 3mm bleed in Packaging Design is essential and best practice.
  • Convert your text to outlines, printer will love you for this!
  • Convert RGB to CMYK
  • Using Black? use a rich black instead to get that all important deep glossy black, A popular rich black is 60C/40M/40Y/100K.
  • For Packaging, keep the barcode at a minimum of an inch and a quarter wide as a guide.
  • Prototype your Packaging Design Projects, it makes good practice and also tests if your trim marks and bleeds are set up correctly.
  • Proof it! Don't sign off on any packaging design proofs. It's a client's responsibility. Your job is to make sure it prints as intended. Your client must take responsibility for typos.
Packaging Design skills used:
Adobe Photoshop, Adobe illustrator, Adobe Flash, Powerpoint design

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Our client base covers a broad spectrum of sectors we operate in such as Retail, Financial, Automotive, Charity, Leisure, Government, and Engineering etc. Some of which have been our clients for well over 10 years, testament to the service we provide and relationships we keep. We promise to not just design to decorate, but we design to communicate and provoke effective and memorable design masterpieces.

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