Wheelbase is a leader in performance alloy wheels and tyres. With a passion and drive to deliver the very best in alloys for performance vehicles, Wheelbase strives to deliver every possible design of wheel what woudl match a multitude of types of vehicles, from hot hatches, to performance saloons to 4x4's to luxury coupes. Wheelbase carries over 30,000 alloys and tyres within its 20,000 sq ft of showroom and provides a full fitting and balancing workshop which gives that all-round service.

Logo and Brand Design

As we've worked with Wheelbase as a client for over ten years now, we have a pretty good understanding of how the company operates, its target audience and what makes it tick. The logo was actually one of great importance to us and we needed to get it right. Our initial thought was to come up with something that could double up as a brand that customers would be proud to be associated with, something perhaps that could turn into a motive for merchandise perhaps. To emphasis speed and cornering, we developed a bespoke '"w" to lead the brand name and this would form part of an icon in itself for uniform and t-shirts. The star element was introduced to create the horizontal piece of the "A" and emphasised the star quality they deliver.

All in all, the brand is punchy, modern, vibrant and eye catching and above all fits the market place perfectly.

We designed the website too!

You may not already know, be we also designed the website and continually support the online marketing and development as the site grows from strength to strength. Looking around the website, you'll notice subtle touches of the brand and its colour way to enforce the message. Colourways for the website were kept strict on purpose to ensure an easy to use website whilst being able to deliver a myriad of wheel and tyre options to the customer. The site today has a huge following of loyal customers and traffic is climbing every month.

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Why Brave Creative?

Our client base covers a broad spectrum of sectors we operate in such as Retail, Financial, Automotive, Charity, Leisure, Government, and Engineering etc. Some of which have been our clients for well over 10 years, testament to the service we provide and relationships we keep. We promise to not just design to decorate, but we design to communicate and provoke effective and memorable design masterpieces.

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