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Logo Design: Hytner Brand Identity

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Hytner Exhibitions, based in Peterborough near Cambridge, were established in 1993 which has gone on to become the a leading player in the exhibition stand design, stand hire and stand build industry. A preferred partner for many 'Blue Chip' clients, including The Army, Royal Navy, BBC Radio One, BP and British Airways, Hytner is now capable and trusted to design and build any type of stand required, inside or outside.

Brave Creative were approached to help re-brand and develop a series of marketing collateral items such as; logo design (as discussed below), brochure design, Stationery Design and website design

Logo Design

The brief was simple, create a brand identity which would stand out, be modern, bright and give a message of authority and experience. We initially submitted several ideas, each had their own strengths from icons which depicted build and design to typographic styles. The end logo design chosen was one of simplicity with a hint of bespokeness about it. The way the 'H' and the 'E' touch each other are supposed to symbolise a strong bonding and connection between Hytner the Company and the Exhibition Design and Build industry.

The colour scheme chosen appeals to both male and female clients, the magenta gives the 'H' a more prominent stance and stands out more as the dominant letter out of the two. Under the two letters there is the explanation of what they mean, and again a reiteration of the 'H' and the 'E' which are styled in a heavier bold weight to the rest of the typography.

A full stationery design set was provided with double sided business cards, concertina fold out business cards (mini brochure styles), comp slip and the letter head. All of which follow a clean, stylish crisp look and feel, denoting the quality and service Hytner gives each of its clients.

Visit This Logo Design Project → Logo Design skills used:
Adobe Photoshop, Adobe illustrator, Adobe Flash, Powerpoint design

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