Active Camping is the sister site to Wellieboots.com and Barnack.co.uk, whose logos were also designed by Brave Creative. With Active Camping, we needed to come up with a logo design which targetted festival goers who didn't want to think too hard about camping at the events but still wanted value for money, good quality and modern/vibrant products.
Music festivals have grown from absolutely nothing to a huge industry in just 25 years, and its one of the few to have fared well in the economic slump. As Reading and Leeds doubleheader brought 2010's season to a finale, some two million people hoisted rucksacks on their backs (or climbed into 4x4's) and headed to a music festivals in 2010.
Believe it or not, there are currently more than 670 events in Britain and the top 200 festivals contribute a staggering £450m to the economy in ticket sales, travel, clothing, accommodation and food. The UK is undoubtedly famous for its festivals – many visitors/festival goers come from abroad – but the rise of the "staycation" has also boosted attendance. Many now combine a festival with their annual holiday, and some events, such as Green Man in Wales, offer week-long camping tickets. Camping means good news for Active Camping as you can imagine, they provide festival gear and advice.
The brief was very specific and concise and made perfect sense, to develop a brand identity which was young, fresh, vibrant and would be easily recognisable as being related to Camping and Festivals. With this in mind, we worked with the client to agree on a name for the brand, a name also which was relevant to the industry and target audience. Once the name was agreed, we set about to develop a series of design concepts varying in icons, logo types or a combination of the two.
We finally settled on a logo which incorporated a vibrant green and black colour theme. The logo type also includes an icon which which clearly doubles up as a tent as you can see. The logo works really well in many formats, either reversed out of black (our favourite) or on white. On the website, we opted for the logo on black and it works really well, is extremely vibrant and is really appealing to the eye.
