Hytner Exhibitions are based in Peterborough and operate a full service Exhibition design and build business. Established in 1993, the have built a reputation for creating impactful Exhibitions and proving to all their clients that delivering them on time and on budget is paramount to their success.
Brave Creative were asked to look at a few areas, including brand and logo design, Brochure Design material and the Website Design.
After our initial commission to work on the logo and brochure Design, we were tasked with the complete overhaul of their corporate website which itself, needed to appeal to agencies as well as direct clients. We initially began an in-depth analysis of all of the competitors in this market, looking at their good points and their not so good points. The new website design had to be cool enough for its “agency” target audience as well as the private sector business which handles their own procurement individually. Above all, we had to execute a professional website that commanded respect and instilled a sense of authority.
Visually, we moved the site towards a clean, fresh and modern look with a simplistic but stylish navigation. The addition of SEO (search engine optimisation) attributes were all delivered without compromising design or typography – take a look at the sitemap slide down feature (top right) which not only gives the user a fast way to view all the sections of the site in one go, but also vital for the way in which google crawls a website – we make it easy for these guys, it’s the first thing they hit!
We decided that since Hytner was all about impactful Exhibition Stands, then they should too have an impactful home page with the use of a clever navigational slideshow header giving the user a teaser of all of their different types of stands they cater for; Custom-Built Stands, Modular Displays, Shell Scheme Interiors, Portable Systems, Conference and Outside Events and Bespoke and Specialist.
The website also features an SEO rich bespoke CMS (content management system) which allows the client to update content and images instantly without any technical HTML knowledge or abilities. This gave us the opportunity to deliver an easy to use whizzywig editor for full control by the client and our SEO guys.
Social Media was also high on the list of requirements, so developing the site so that it could easily be integrated into all the major social media channels was vital to ensure the brand could reach out to all agency executives who use these channels day in day out.
As with all of Brave Creative’s website designs, the site conforms to W3C standards, which means it validates for XHTML and CSS; this in turn gives an all round high level of competency in website development.
Website Key Functionality (for user experience)
- Ease of Navigation
- Call to action simple and obvious
- Sitemap slide down content makes it easier for google and users
- Huge image header slideshow for impact
- Instilling credibility - Client brand logos displayed in carousel widget
- Fresh content delivered to home page regularly
- Wordpress customised Blog Design
- Captcha sums Anti-spam contact form
Starting to achieve its objective, the site is gaining good google ranking and credibility from potential new customers and providing a good fantastic platform to display all the services on offer.