Creating the exhibition stand for one of the most recognizable brands in the UK: the female insurance company Sheila’s Wheels for Brand Licensing Europe was a great Exhibition Design project to be part of.

When working in exhibition stand design, it’s great to work with recognised brand, and it provided a great chance to show off exactly what we can do. The aim was to target the Sheila’s ‘1950’s Glam America’ vibe, the main exhibition stand was constructed using a timber frame that was then faced with plywood and then wrapped with black-loop nylon.

The eye-catching graphic design was created by printed vinyl being sealed onto black Foamex so that they seamlessly blended with the main stand. Having been skilfully shaped using CNC routers, we then used a Velcro hook system to attach the graphics to the background.

Exhibition Design Tips:

• Position/location is everything for Exhibitions
• Make your Exhibition a story which can easily be understood visually
• Navigation of an Exhibition Stand must lead users and inform
• Be clear about how and what you want your visitors to learn about your Exhibition / Company
• Research your visitors and analyse their patterns for future exhibitions
• Don't show everything to your customers n one go, tease and entice them onto your stand

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Why Brave Creative?

Our client base covers a broad spectrum of sectors we operate in such as Retail, Financial, Automotive, Charity, Leisure, Government, and Engineering etc. Some of which have been our clients for well over 10 years, testament to the service we provide and relationships we keep. We promise to not just design to decorate, but we design to communicate and provoke effective and memorable design masterpieces.

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