Excel Windows provide a full 360 degree service ranging from window installations to doors and Conservatories. Built on a reputation of quality and craftsmanship, they pride themselves on a service which is second to none.
Brave Creative we're brought in initially to develop the brand identity which once designed, set the tone and standard for everything else that followed. What followed was a series of marketing collateral tools which went on to help develop a brand which sets itself apart from all the other competitors within its industry.
Business cards, letterheads and stationary design was designed next, followed by a folder presentation brochure all of which had a strong common theme throughout.
Brochure and Folder Design
The folder consisted of a series of photography and editorial areas which essentially doubled up as a brochure and folder in one. It was used as either a leave behind after a sales person had visited a customer or a send out for prospective customer who called to enquire about a quote or examples. We ensured that all other marketing material would fit perfectly within the folder and that a business card slot was allowed for. The end finish was a matte finish with a machine print varnish to ensure the dark solids would not scuff or leave finger prints when handled.
A series of newspaper magazine advert designs followed this process to ensure the brand awareness was strong. Ultimately in the background, the website design was being worked on - lets hear a little bit about that now:
Website Design
As you can see if you view the website we ensured the theme from the logo through to the advertising design followed through. We came up with the strap line "you'll be happy you chose Excel" which later went on to be produced as a radio jingle.
The website aims to offer the user as much information, guidance, advice and examples as possible without being over the top with offer led marketing graphics. We needed to keep the general look and feel stylish and concise but at the same time give the impression of a professional service which was not only good value but one you could trust.
Testimonials were introduced which also incorporated our sister product Viva360 - These give the user the ability to view Virtual Tours of a selection of different types of Conservatories. Take a look at the virtual Tours here.
All in all, the site offers a comprehensive range of informative pages to help and aid any would be purchaser wanting to purchase and looking for a company which can explain the benefits of using their services.
