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Design and Print: Associated British Foods Newsletter Magazine

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Associated British Foods (ABF) is a diversified international food, ingredients and retail group with sales of £10.2 billion and 97,000 employees in 44 countries. They aim to achieve strong, sustainable leadership positions in markets that offer potential for profitable growth, and deliver quality products and services that are central to people's lives.

ABF is a highly diversified group of companies who enjoy a high degree of autonomy in the running of their specific businesses. They operate in one of four sectors: Sugar & Agriculture; Retail; Grocery; Ingredients. Such company's are: AB Agri, AB Enzymes, AB Mauri, AB World Foods, ABF Ingredients, ABF Japan, Abitex Corporation, ACH, Allied Bakeries, Allied Mills, British Sugar Group, George Weston Foods, Jordans Ryvita Company, Ohly, PGP International, Primark, Speedibake, SPI Pharma, The Silver Spoon company, Winings and Westmill Foods.

Newsletter Design

We were first asked to develop the look and feel of the newsletter, ensuring we followed strict brand guidelines to ensure communication consistency. Once the design template was approved, we developed the first issue incorporating divisional information, staff updates and company-wide strategic analysis data. All of which was accompanied by graphic design elements and strong relative photography.

Newsletter Tips:

What do People like?:

  • Interesting subjects
  • Short articles
  • Good visuals
  • Easy to use
  • Bulleted lists
  • Content covering not only positive but challenges as well
  • Sharing of good practices

What don't they like?:

  • Intimidating pages - they must be easy on the eye
  • Disorganised information
  • Long, continuing articles
  • Irrelevant content
  • Impersonal tone
  • Messy page designs
  • Too many pages - time poor remember...
Visit This Design and Print Project → Design and Print skills used:
Adobe Photoshop, Adobe illustrator, Adobe Flash, Powerpoint design

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