Silver Spoon is the number one supplier to the UK retail sugar and sweetener market and is the major sugar supplier to the foodservice market. The Silver Spoon name is very well known for quality sugar throughout the UK, and in the last ten years, Silver Spoon has successfully launched some innovative low calorie sugar and sweetening products. Probably better known for Granulated Sugar, but they are manufacturers of other products such as Demerara Sugar, Sugar Cubes, Caster Sugar, Icing Sugar, Jam Sugar, Golden Syrup, the list is endless! take a look: Silver Spoon Website
As a brand, we find ourselves admiring what it stands for, what it portrays and ultimately what it taste like, we use it in our office too! Silver Spoon are constantly reinventing and updating it's individual brands, packaging and image and we applaud them for this as they prove that in testing climates, those that continue to market themselves are the ones that come out the other end in front.
Newsletter Magazine Design
Silver Spoon first approached us over 10 years ago to help come up with an internal Newsletter Design which was the voice of staff by sharing information between factories, offices and departments. The end result has been the evolution of this communication tool to be an integral part of each employees guide to finding out what other areas of the business are working on and sharing good practices. Articles covered within the newsletter range from new product launches, to staff accomplishments and healht and safety results to company results.
Why have a Newsletter?
Newsletters encourages a sense of identification, for staff, with the goals, and mission and procedures of an organization. This can result in a sense of "I am / we are making a difference". This more than likely can have a direct impact on effort and efficiency. Newseltters also have the ability for reducing day-to-day conflicts. Conflicts can be generated by conflicting ideas on what is important to the company...often an indicator that the people involved do not share a common vision or understanding of what is needed. A newsletters aims to communicate all the areas clearly and informatively.
