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Design and Print: Woodway UK Catalogue Design

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Woodway Packaging supply bespoke packaging products to the likes of M&S and Selfridges. With the age of ecommerce fulfillment stealth packaging is a growing market. As well as packaging Woodway supply office supplies and furniture around the UK.

About this Catalogue Project

Brave Creative designed not only their main catalogue but also their B2B sales literature. The sales literature was an A4 landscape folder with inserts covering all the services Woodway offered including their environmental credentials - important to a packaging producer.

The main office supplies catalogue is sent out to customers for reference when ordering office supplies. It needed to be easy to find products and clearly show specifications and codes. The sections throughout were colour coded to tie in with the contents page for quick reference. Because there was a percentage of supplied images and old images we needed to create a design that worked with all image styles and meant a little bit of photoshop image manipulation to tie them all in.

Photography Art Direction

Not only did we take the product photos in our studio but we also went on location and took a series of lifestyle photos around the Woodway site. These showed the staff in their natural working environment involved in the daily roles. From the warehouse to the accounts department we move around without getting in the way and got some really natural portrait photographs and dynamic location photos by climbing in to a basket and being hauled up on a forklift to get some great shots of the building and fleet of trucks.

Catalogue Print

The main catalogue was a 100 page perfect bound catalogue with the cover being gloss laminated to protect it from constant thumbing. Printed lithographically in 4 colour process throughout it was essential that the cover colour match the sales literature cover precisely.

Visit This Design and Print Project → Design and Print skills used:
indesign, photoshop, illustrator, photography, art direction

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