Flavour is a chain of cafés based in London. There are so many fads and myths about food, so many hidden additives and preservatives, and so few places that sell healthy fast food that it seemed like time for a change. When Flavour says food loves you, they mean it tastes great and it's good for you. It tastes great because their chefs are perfectionists.

The brand needed to portray a healthy, quality and fresh feel throughout the range of products. It was essential that the concept of healthy eating was clearly made and that the points system Flavour had created through its options. A simple very colour range was developed for this so you could easily have a healthy balanced diet through the three meals a day encouraging consumers to purchase their breakfast, lunch and dinner from a Flavour store.

Working closely with top packaging designers we created full range of packaging to salad boxes, sandwich boxes, napkins, salt and pepper sachets right down to the wooden sporks. Throughout the range the prominent colours was the olive green but there is also a full complimentary secondary pallet.

As well as stationery and packaging Brave Creative worked closely with Flavour's architects from plan stage to create the large format displays instore and the external graphics including window graphics blinds, and awnings. The internal menu signage needed to be interchangable for breakfast and afternoon menus. As part of the approval stage a fly through cgi video was created right down to the sandwiches on the shelves.

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