Spirit Group is a family run business who have a number of car showrooms selling a multitude of brands including Volkswagen, Suzuki and Hyundai.

Two brands one Advert

As with any large brand there are brand guidelines to be adhered to so when we were asked to design an advert that not only promoted the Spirit Group and its services but also the fact that it sold both Hyundai and VW from the same premises. It was devised that we should literally reflect the service and aftercare the Spirit Group give to both brands customers. Using a montage based on a Rorschach test (mirrored splodge) we reflected the elements a car of equal size from each brand – the wheel, badge and actual car and using the group staff images reflected the image. This was produced as single page newspaper adverts and also as a double page spreads for magazine adverts.

Advertising Photography

As well as the advertising photography where we went to the showroom and service area to take some lifestyle images we have also been asked on many an occasion to provide PR photography.

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